What we do
We are a social enterprise currently based in Garneau, Edmonton, and at Grant MacEwan University. We use underutilized spaces to grow vegetables, herbs and flowers for local consumption. We don't want anyone to miss out on this fresh, local goodness, so all of our products are priced as "pay what you want". Our unique pricing model is designed to help community members help each other. If you can afford to pay our suggested price (or even more!): your $$$ go directly to helping the community members who perhaps need to pay a lower price (or nothing at all) to access our fresh veg, judgement free. Income from sales goes toward paying a part-time, living wage to your farmers, and is invested back into improving Veg in Yeg.
Look forward to feeding you!
Increase accessibility to local food, create alternative food systems and work towards food sovereignty.
Grow healthy communities and promote neighbourliness.
Reduce waste and CO2 outputs of our food system - address food mileage, packaging waste, and food waste.
Create a thriving environment for nature and ourselves.
Who we are
Veg in Yeg is run by Nicole, Felicity, and Kay, three recent fast friends in chilly Edmonton!
Nicole grew up in Manchester UK, and moved to Edmonton in 2015. During her time in Edmonton, she has met many brilliant people who are advocates and activists for local, sustainable and regenerative food systems. Feeling inspired to take backyard-gardening to the next level, she then met some urban farmers - including Ryan Mason of Reclaim Farm, who farmed the same vacant lot in Garneau from 2014–2017. It just so happened that Ryan was relocating, so the plot opened up for Veg in Yeg. Outside of farming, she is committed to communal living, climate justice activism and engaging in non-violent direct action and climate justice outreach. She is currently a grad student at the U of A, studying for a Master's in Community Engagement.
Felicity is from Calgary, but moved all the way to Edmonton in November of 2018 to live in the Sundance Housing Co-Operative in Riverdale with her partner. While Felicity took a Bachelor of Fine Arts in Calgary, and is a practicing artist, she also has a love of gardening, plants, and all growing things. Her and Nicole were introduced, and connected over their mutual interests in plant life and building communities. She decided to help on this adventure with Nicole to take Veg in Yeg further. Outside of farming, she is passionate about workers rights, and community activism, and volunteers in her co-operative to help grow and support her neighbours.
Kay grew up in Edmonton endlessly strolling along its beautiful river valley trails. She moved to Montreal in 2015 to complete a Master's in Philosophy at the University of Concordia but, always missing those prairie views, moved home in 2019 looking for new opportunities. She spent a season learning organic and regenerative farming practices hands-on from Ryan Mason at Reclaim Farm and the Young Agrarians network. Kay met Nicole and Felicity through mutual farming connections, and anew partnership was born! Kay sees farming as a way to of contributing to broader climate justice activism and building healthier (in every sense of the word) communities. Outside of farming, Kay makes her living as a professional editor and copywriter, and hopes to one day return to school (when she can finally decide what to study.)
+1 (780) 914-8889 / firstname.lastname@example.org
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